Pay-TV company UKTV is to launch the Blighty channel, a rebrand of UKTV People, next month as an "unashamed" celebration of all things British.
Blighty will launch at 9am on Tuesday, 17 February with a range of British-themed programming including Coast, When Louis Met... and Who Do You Think You Are?
UKTV said Blighty was aimed primarily at young couples in their 30s and 40s who are "interested in reconnecting with the country they live in and will also attract anyone who is secretly proud of Britain's landscape, heritage, music, sense of humour, or who loves the eccentricity of the British themselves".
Blighty, which UKTV said will "revel in what makes this country brilliant", will be marketed on-air and off-air using the strapline "One nation under a channel".
In other words another multi-racial promotion channel and that Union Flag is an insult!
Tuesday 25 May 2010
Blighty isn't Blighty anymore
Anybody with cable can access a channel by the name of "Blighty" which tends to feature documentaries about Great Britain. So far so good until you see the Rainbow logo and multi-coloured Union Jack! This is a bit from the UKTV site:_
